The IG metric to boost reachđ
Candid Newsletter no. 009
This is this weekâs Keeping It Candid email newsletter - if you think youâd like to receive this to your inbox every week, feel free to sign up at the bottom!
Platform News
Elon Musk claims Twitter has 600m monthly active users, but that number doesn't seem to add up.
Adam Mosseri says sends (a.k.a. shares) are the most important metric to increase your post reach on Instagram.
Instagram is testing a âLatelyâ tab for profiles.
Instagram is testing a âmerge into videoâ option for images.
More features are being rolled out to the Ray-Ban smart glasses, such as posting direct to Instagram Stories.
Pinterest claims Gen Z is their fastest growing demographic, and represents 40% of their monthly users.
Meta's new AI features might be rolled out in the UK next month.
Grace Beverley in hot water
Influencer turned business owner, Grace Beverley, has been told off by the ASA this week.
The UK influencer founded companies Tala, Shreddy and The Productivity Method and has found herself in hot water while promoting these companies.
The ASA have said Grace didn't make it clear enough that when she was cross-posting from her own businesses, it counted as an ad.
Grace responded to the criticism: "âI am respectful of the ASAâs work and acknowledge their recent decision regarding my social media posts discussing Tala, a business I founded.
âI want to continue encouraging conversation, clarity and transparency on how business owners across industries can naturally talk about their own work online, in a way that distinctly differentiates from sponsored content.â
Content idea for the week
Make a Reel about your business showing âthen' and ânowâ.
Using photos and video snippets from when you first started your business, say why you started it, your motivations and life situation.
Then show your ânowâ - how your business is doing now, how you are doing and how your life has changed.
I often say that âpeople follow people', so showing the person behind the business is a great way to give your following an insight into you.
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