Let’s get candid about social media

I cut through the jargon and confusion in social media marketing.

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Keeping it Candid

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Sign up to my newsletter 〰️ Keeping it Candid 〰️

Hey πŸ‘‹ I’m Fiona

Hi, I’m Fiona and I’m the creator of Candid Social.

My whole career I have worked with brands of all sizes building their social media presence.

After many years in Advertising and PR agencies, I craved flexibility. Add in to the mix two kids and a dog, in 2023 I needed a fresh start.

So I created Candid Social.

Why the name Candid? I have always felt that marketing was clogged up with buzzwords and jargon, designed to overwhelm and intimidate. I consider myself straightforward, frank and approachable.

How can we work together?

Whether you don’t know where to start, have questions, problems or simply want a fresh pair of eyes on your social media, a 1:1 with me is the best place to start.

From building a bespoke strategy for you, to day-to-day management of your social media. Ideal if you’re finding you simply don’t have the time to focus on social media.

My instant-access self-paced course. Through video lessons I will guide you to build your own Instagram strategy, plus give you all of my tips for content creation and attention hacking Reels.

Candid blog

Featured
Should you hide Instagram post likes?
Should you hide Instagram post likes?

Should you hide your Instagram post likes? Ultimately it's a personal choice. Let’s look at the reasons for and against it.

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What’s the difference between an Instagram Username and Account name?
What’s the difference between an Instagram Username and Account name?

You've probably not thought about your Instagram Username or Account Name since setting up your account so let's do a deep dive.

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The Pros and Cons of Going Viral
The Pros and Cons of Going Viral

One of my Instagram Reels went viral and grew to 6.8m views, and converted into 100k followers. But, there are some negatives to such rapid content success.

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Colourful Gifs for your Instagram Stories
Colourful Gifs for your Instagram Stories

Looking to inject some colour into your Instagram content? These bright and cheerful gif searches are ideal.

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Let’s connect on Instagram

There's no one-size-fits-all for social media. Your business is different to everyone else's and YOU are one of the key differentiating factors! Just because someone else has seen success doing something, doesn't mean that: 1. You have to do it to
Let's boost your saves πŸ’Ύ Do you focus on how many likes your posts get? It might be time to take a look at how many saves you get instead. Why? Saves are a stronger signal to Instagram that your content is good and worth showing to more people.
Go from shifty to sound πŸ‘‡ Using your social media to build trust is one of the most powerful uses for any business. At a minimum it shows that you are not a scam. At best it convinces people who had previously never heard of you to spend a lot of
πŸ“Έ πŸ‘Ά This was fun! I've always thought that if I didn't do what I do, then I would love to have been a Newborn Photographer. So here's what my feed might look like if I was. Ultimately a photographer's IG feed is their portfolio, so it needs to l
One thing I hear all the time "I hate being salesy, it makes me cringe". I'm not saying you need to be a used car salesman on your Instagram feed. But confidently and clearly stating how people can work with you is the first step to conv
Spicy hot takes πŸŒΆοΈπŸ‘‡ What's the thing that makes you scroll on? The thing that makes your eyes roll out of your head when you see it on Insta? As a social media manager I probably have more of these than the normal user... Let's have a vent. Sha